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Longwear Eyeliner
Regular price
$13.99
Regular price
$13.99
Sale price
$19.99
Unit price/ per
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Did you know there are 1440 minutes in a day? Well, that’s how long the 1440 Long Wear Eyeliner will last.
This innovative, lightweight liner is the new heavyweight in the category. It will give you 24 hours of vibrant, high impact color that is waterproof, transfer proof, budge proof and smudge proof.
Through its TruGlide Technology, it makes applying eyeliner easier than ever. The formula uses advanced ingredients to create an ultra-creamy, tug-free, soft-glide application that lays down vibrant, rich color, evenly without the need for a makeup artist hand.
1440 Long Wear Eyeliner is Vegan, Cruelty-Free - and it’s formulated without BHT.
Another great benefit is the pencil always sharpens to a fine tip for detailed application. With 1440 you can line, wing, and draw outside the lines with this new champion eyeliner.
DIRECTIONS:
Apply precise lines or smudge before product dry down (within 30 seconds of application) for a smokey look.
Our 24-hour/ minutes formula keeps
you looking fresh all day – no touch-ups
needed.
2
SMUDGE-PROOF & WATERPROOF
Withstands sweat, water, and everyday
wear without budging.
3
EFFORTLESS PRECISION
Glides smoothly for a perfect line,
every time.
12 ultra-creamy,
long-lasting shades
Our popular Longwear Eyeliner is
now available in 12 gorgeous and
versatile shades.
FOR A LIMITED TIME:
Buy 2 Eyeliners, Get 1 Free!
MAXIMISE YOUR LINER,
PERFECT EVERY LINE
Keep your eyeliner sharp, smooth, and ready
for every look. Pair your eyeliner pencil
with our cosmetic pencil sharpener to
maintain the perfect tip for precise,
effortless application. From defined
everyday lines to bold, dramatic looks,
enjoy better control and beautifully
detailed results every time.
WHAT'S INSIDE OUR EYELINER
Cosmetic Waxes
Help create a smooth, creamy texture
that glides effortlessly across the
lash line for easy application.
Film-Forming Polymers
Help the eyeliner set into a
long-lasting film for a more
smudge-resistant finish.
Mineral Pigments
Deliver rich, vibrant color
for beautifully defined eyes
with every stroke.
Conditioning Emollients
Enhance the creamy feel of the
formula for smoother application
with less tugging.
It Actually Lasts 24 Hours.
Not 6. Twenty-Four.
Most eyeliners claim 'longwear' and tap out
by lunch. The (yes, that's how many
minutes are in a day) uses a waterproof,
transfer-proof formula that locks in from
the moment it sets. Gym sessions, humid
commutes, 14-hour shifts, crying at
weddings, it stays.
"I'm an ER nurse doing 12-hour shifts.
By hour 10, my old liner was under my
eyes. This one? Still on my lash line
when I got home at 2am. I literally
checked in the mirror because I
didn't believe it."
Sarah L.
· Verified Buyer
The Buttery Glide That Doesn't
Tug Your Lids
Technology sounds too good to
be true until you actually try it.
The formula is creamy enough to glide
without dragging delicate skin, but
sets firm so it doesn't migrate into
your crease. No skipping. No gaps.
No going back over the same spot
three times.
"My eyelids are really thin and
sensitive, most pencils pull and make
my eyes water. This glided on like
butter. No tugging at all. I did a
full wing on the first try."
Priya M.
· Verified Buyer
It's a Pencil. It Sharpens.
That's the Point.
No fiddly felt tips that dry out.
No retractable mechanisms that break.
A proper pencil that sharpens to a
fine point for tight lines or stays
rounded for a softer smudge.
You control the thickness every time.
The simplicity is the innovation.
"I gave up on liquid liners years ago
because my hands aren't steady enough.
This pencil sharpens so fine I can do
a wing that looks like I used liquid.
But if I mess up, I just smudge it out.
Best of both worlds."
Megan W.
· Verified Buyer
Waterline-Safe. Finally.
A lot of eyeliners say they're
waterproof but won't go near your
waterline disclaimer. This one is
formulated to be applied inside the
rim — upper and lower. It sets in
30 seconds and doesn't bleed, sting,
or slide into your eye. The formula
was designed with the waterline in
mind, not as an afterthought.
"I've literally never found a pencil
that stays on my waterline for more
than an hour. I'm not exaggerating.
This is the first one."
April C.
· Verified Buyer
$18 For All This.
The gives you 8 more hours of wear,
the same 1.2g size, and a waterline-safe
formula. For $16. The maths isn't
complicated.
"I've been buying other expensive
brand for five years. Switched to
this on a whim because of TikTok.
It's five dollars cheaper AND lasts
longer. I'm genuinely annoyed I
spent all that money for years
when this existed."
Rach G.
· Verified Buyer
Testimonials
Okay, this is actually my new favourite eyeliner lol. It takes me like two minutes to do both eyes now. The texture is really creamy and the colour looks great. Definitely keeping this in my makeup bag!
Olivia Thompson
Pretty good eyeliner for the price. The colour is nice and dark and it glides on easily. I do wish the tip was a little thinner for super precise lines, but overall I'm happy with my purchase.
Jessica Miller
Love how easy this is to use! I'm not the best at doing eyeliner but this makes it so much easier. Nice dark colour and doesn't feel like it's pulling on my eyelids. Really happy with it!
Sophie Williams
Honestly, I wasn't expecting much, but this eyeliner is actually so good! It goes on really smoothly and the black is super pigmented. I've been using it almost every day and I'm loving it so far.
Emily Carter
FAQ
Q: What makes Longwear Eyeliner different
from regular eyeliners?
A: Longwear Eyeliner combines a creamy
pencil texture with a formula designed for
long-lasting wear. It glides smoothly for
precise application, then sets to help
resist smudging and transferring throughout
the day.
Q: Is Eyeliner waterproof and smudge-proof?
A: The formula is designed to resist
water, sweat, and everyday smudging.
For the best results, apply to clean,
dry skin and allow the liner to set
before touching or blending.
Wear time can vary depending on skin
type and application.
Q: Is this eyeliner suitable for sensitive eyes?
A: The creamy texture is designed to
apply smoothly without excessive pulling
on delicate eyelid skin. However,
individual sensitivity varies.
Check the ingredient list before use,
and discontinue application if irritation
occurs. Only apply to the waterline if
the product is specifically approved
for that use.
Q: How do I sharpen the eyeliner pencil?
A: Use a cosmetic pencil sharpener
that fits the pencil. Gently rotate
the pencil until you reach your desired
tip shape. A fine point works well
for precise lines, while a slightly
rounded tip is ideal for softer,
smudged looks.
Q: Is Eyeliner easy to use for beginners?
A: Yes, the pencil format makes it easy
to control the thickness and shape of
your line. Start with short strokes
along your lash line, then connect
them for a smooth finish. For a softer
look, gently blend the liner before
it sets.
Q: How do I remove longwear eyeliner?
A: Use an eye makeup remover suitable
for waterproof or longwear makeup.
Apply it to a cotton pad, gently
press against the closed eyelid
for a few seconds, then wipe away
without rubbing or tugging.
Rinse as directed by the remover.
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