
Made for the last bit of softness.
Already active? For the lower-belly softness and faint silver stretch marks that are left over.
Light, cooling and fast-absorbing.
Fades the look of stretch marks on the belly, sides and hips over time.
For belly skin that looks thin, wrinkled or less firm than it used to.
For the loose, crepey look and stretch marks pregnancy can leave on the belly. Pregnant or nursing? Ask your doctor first.
For skin that looks looser or softer after your body changed size.
Two minutes, twice a day.
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Pump 1 to 3 times
Into your palm. One pump for a small area, three for the full belly and sides.
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Massage it in
Circular motions on the front and sides of your belly until it's fully absorbed. It feels cool, not sticky.
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Morning and night
Every day. Consistency is what moves the needle; most people judge it after 4 to 8 weeks.
Patch test a small area 24 hours before first use. Pregnant or nursing? Ask your doctor before starting any new skincare.
Rich cream, cool finish.
A thick, unscented white cream that sinks in fast. The cooling feel comes from menthoxypropanediol, so it's fresh, not burning, and it doesn't leave a greasy film.
Give it 4 to 8 weeks.
Belly skin changes slowly. Here's an honest timeline.
Cool, soft, absorbed
Sinks in fast with a cooling feel. Skin feels hydrated and softer right away.
The first check-in
In our consumer study, 97% said it firms and smooths the look of skin and 95% said it fades the look of stretch marks.*
Keep going
Our Advanced Firming Complex visibly firms and smooths the look of belly skin in 4 to 8 weeks of twice-daily use.
*Consumer perception questionnaire of 38 subjects after 4 weeks. Individual results may vary.
Smoother, firmer-looking skin.
Before and after 8 weeks of use, from Insideefy. Individual results may vary.
What's inside, and why.
Straight from our formula and ingredient list. No magic, just ingredients chosen for belly skin.
Advanced Firming Complex
6% · Proprietary blendThe heart of the formula. Built to visibly firm, lift and smooth the look of belly skin.
Green microalgae
Haematococcus pluvialis extractSupports skin's natural collagen to improve the look of elasticity.
Longan seed
Nephelium longana seed extractReduces the appearance of stretch marks and improves the look of skin texture.
Hyaluronate
sodium hyaluronateA plus a hydrator for skin that looks bouncier and more supple.
Shea, rosehip & coconut
Plus panthenol (vitamin B5)Rich, nourishing oils that soften dry, crepey-looking skin without a greasy film.
The cool feel
MenthoxypropanediolA cooling agent gives the fresh, no-burn feel as you massage it in.
Unscented. Formulated without synthetic fragrances, dyes or parabens. Contains natural citrus and lavender extracts. Cosmetic use only.
Before you order.
Is this the real Anti-wrinkle cream?
Yes. It's genuine Anti-wrinkle Tighten & Smooth Belly Cream, 4.25 fl oz.
How long until I see results?
Skin feels softer and hydrated from the first use. Our Product says the firming and smoothing look builds over 4 to 8 weeks of twice-daily use. Individual results may vary.
How do I use it?
1–3 pumps on the front and sides of the belly, massaged in circles until absorbed. Morning and night, every day.
What does it smell and feel like?
It's unscented, made without synthetic fragrance, and contains natural citrus and lavender extracts. It feels cool going on and absorbs fast without a sticky film.
Is it OK for sensitive skin?
Our Product says it's Expert reviewed and made for all skin types. Patch test a small area 24 hours before first use, and stop if irritation happens.
Can I use it during or after pregnancy?
It's made for belly skin after big changes like pregnancy or weight loss. If you are pregnant or nursing, ask your doctor before using any new skincare.
How long does one bottle last?
About a month with twice-daily use, depending on how much you apply.
How does the subscription work?
Your first order includes the free bottles. After that it renews for the same number of bottles at the subscription price shown under the button, plus shipping on orders under $40.
Cosmetic use only. Patch test a small area 24 hours before first use. Individual results may vary.
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